A soft serve with “less calories than an apple” launch by CCA

Posted by AFN Staff Writers on 14th May 2019

Coca-Cola Amatil has launched its “guilt-free” soft serve, LUMI. Made from refined fruit juice and fruit puree, it is dairy-free, low-sugar, gluten-free and vegan. LUMI replaces the Perfect Fruit brand in Australia and New Zealand.

Amatil’s Perfect Fruit Company general manager Rebecca Matchado says Australia is a premier market for soft serve.

One recent study found we were second in the world as ice cream lovers, behind Norway. But we’re also health-conscious, and keen to reduce our intake of sugar and fat.

That’s why LUMI is the right product at the right time – an alternative for ice cream and one that’s dairy-free, low-sugar and just 75 calories a serve, which is less calories than an apple.”

Matchado said the fruit in LUMI was 100 per cent sourced from the Goulburn Valley, with the finished product also made locally at Kyabram. Current flavours include coconut, mango and mixed berry. Colourings and flavours are from all-natural ingredients, she says.

Current distribution is focused on consumer occasions including food courts, theme parks and major tourist attractions and ‘on the move’ locations like airports and juice bars.

New flavours and channels are planned over the next few momths.

The latest release from yoghurt makers, Collective In Oz, is a kids range packed with active cultures and no refined sugars.

The Collective Probots come in three flavours–mango, strawberry and blueberry. The pouches contain pure fruit puree and whole, single-source milk from Victoria and 13 active culture strains.

They are for sale at Woolworths nationwide for RRP $1.50.