Ferrero’s Cool Tic Tac® X-Freeze Launches in Australia
Ferrero has today marked the Australian launch of its latest innovation in the Tic Tac® range – Tic Tac® X-Freeze – an intense, long-lasting mint that is 99.8% sugar-free.
Now available in major supermarkets, general retailers and convenience stores, the Tic Tac X-Freeze taste experience is driven by unique cooling crystals which provides the intense cooling sensation. The Tic Tac X-Freeze mint is bigger than a standard-sized Tic Tac and comes in a newly designed, convenient packet.
Emanuele Fiordalisi, Head of Brand for Tic Tac said, “The new Tic Tac X-Freeze range brings a refreshing offer to Ferrero’s mint portfolio, delivering a great taste sensation in the mouth that is distinctly Tic Tac.
Tic Tac® X-Freeze is available in Eucalyptus Mint and Spearmint which, coupled with cooling crystals, provides more intense flavours while the bigger pill size adds long-lasting refreshment.”
Tic Tac® X-Freeze is a permanent extension to the Australian Tic Tac® product range and the new product line will be supported by in-store sampling, displays and point of sale material, in addition to social media activity.
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