Excitement is bubbling over a new cider category to be introduced at the RASV Royal Melbourne Fine Food Awards. RASV has expanded its Autumn Program to recognise top products in cider, bread and baked...

Woolworths’ has stepped its Christmas campaign up a notch with scented advertising to run in News Limited’s mX community newspaper and Reed Pacific Media. Press advertisements will run in mX this week...

Matilda Bay Brewing Company has launched its first ever outdoor and press campaign for its Dirty Granny matured apple cider, featuring talent sourced from a local Melbourne bridge club where it was also...

Campbell Soup’s V8 Splash and V8 V-fusion juices are being promoted with the SodaStream home beverage carbonation system to create new summer beverage combinations at home. SodaStream is a global manufacturer...

Australian consumers have been turning to gluten-free products as of late, as gluten intolerances and allergies continue to be on the rise, and people turn to gluten-free products as a “healthier way...

Many people have been turning to gluten-free products as of late, as gluten intolerances and allergies continue to be on the rise, and people turn to gluten-free products as a “healthier way of living.” Often...

Australian nationalistic marketing group Dick Smith Foods has announced it will re-launch its brand in a new campaign with a focus on Australian-made and Australian-owned product benefits. According to...

The majority of breakfast cereals contain gluten and other potential allergens as part of every meal. However, Freedom Foods has created a new “free from” cereal range that does not contain gluten. Gluten-free,...

Supermarket giant Woolworths has launched its new Christmas advertising campaign, featuring the “The Ham King” and “The Prawn Whisperer.” The “Where every Christmas begins” campaign focuses...

Coca-Cola South Pacific has unveiled the Fanta Unbottle the Fun campaign, calling on Aussie teens “to add a bit of spontaneity to their everyday lives” through a series of “tongue-in-cheek ‘Funstigator’...