Diageo’s Bundaberg Rum brand has released a new ‘stuff of legends’ campaign to re-tell the brand’s long standing history in Australia. The multi-platform campaign tells the story of how Bundaberg...
Simplot brand John West tuna and the well-known, comedic ‘man vs. bear’ ad campaign have added a female to the mix, with a new ‘heroine’ appearing in the latest campaign. The ‘heroine’ joins...
Australian’s this week saw the launch of a new online market place called the SOC exchange Food and Wine Marketplace. This ‘online shopping centre’, launched by experienced fresh food supplier...
Four Million uniquely individualised bottles of Absolut Vodka will go on sale this month, made possible with machine modifications by Ardagh Group packaging company, which is claiming ‘packaging history.
Ardagh...
Well-known food brands have a new place in the kitchen with the launch of a website that introduces branded content into personalised cookbooks. The Australian website MyFoodbook allows consumers to create...
Minced meat is not just the basis for some of the world’s biggest fast food chain menus. Hamburgers may be a mass-produced meat product, but boutique restaurants around the world are also exploring the...
An Australian documentary has reignited the debate in theMiddle Eastconcerning the true origin of hummus. However, the real news is that hummus, in a reinvented fashion, is becoming a staple part of many...
Boutique aquaculture farm, Yarra Valley Caviar, has proven that there is immense potential for a Caviar industry in Australia.
The Upper Goulburn River System in Victoria, in the Lake Eildon area, is well...
Kraft Foods Australia has been pleased with the market take up of its belVita Breakfast biscuits. Launched in March 2012, research conducted in June 2012 by AC Nielsen Homescan showed market penetration...
Manufacturers of food products with high moisture content may be interested in the latest with Mettler-Toledo Safeline’s Profile Select metal detector. The new rectangular metal detection system offers...
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