The United Nations have declared 2016 to be the Year of Pulses or as Australians refer to them, legumes.   Australia is amongst 40 countries participating in the initiative which will launch globally...

Woolworths has dug itself into a hole with its recent advertisement starring fitness lifestyle guru Michelle Bridges.   Despite Woolworths being long associated with it marketing concept of the ‘Fresh...

The Australian Competition and Consumer Commission (ACCC) has proposed to re-authorise an agreement that prohibits the promotion of infant formula to the public.   The ‘Marketing in Australia of...

On Friday 30 October 2015, Australia’s leading complementary healthcare product-maker Blackmores and Australian dairy group Bega Cheese announced the two companies  would be teaming up to produce and...

Aldi has taken an innovative step forward in the supermarket wars starting a special product testing club.   The Aldi’s ‘Testers Club’ has just launched in Australia, the first country in the...

Keeping things simple and focusing on productivity have been listed amongst the reasons for Coles successful first quarter financial results in the 2016 financial year.   Parent company Wesfarmers...

Aldi has announced it will continue to trial its new-look modern stores across Australia.   Throughout 2015 Aldi has been testing consumer reception to stores which include extended fresh produce...

Lion beverage James Boag has launched a new marketing campaign featuring an instrument that turns meteorological readings into musical symphonies.     Hoping to promote its Tasmanian heritage, James...

If you’re struggling to make your business events a success keep in mind these TOP FIVE TIPS to maximise attendance and keep your audience engaged. Tip 1:  Create a drawcard Give your audience something...

A Pricewatercoopers (PwC) report has found that Chinese citizens are eating 400 per cent more meat today than they were in 1971.   The increase in meat consumption has added to the average  total...