Baiada Poultry, owner of iconic Australian chicken brand, Steggles, has won the International Poultry Council’s inaugural brand marketing award for its campaign aimed at dispelling the myths that...

The Australian Food Media Awards held last night applauded excellence in the field of food communication across all areas of media. Australia’s culinary community came together at Sydney’s...

The US National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that General Mills stop the five-second tags that were paired with broadcast ads for original and Honey...

KFC has added a new medium to the advertising for its controversial Double Down burger, with an announcement that the company will recruit female university students to wear sweatpants with advertising...

A new report by the University of Queensland and Deakin University has highlighted the need for preventative health, recommending a 10% junk food tax, salt limits in bread, margarine and cereals, increase...

Campbell Soup Co. yesterday (7 September) outlined the details of its first-ever umbrella soup campaign for all its brands on sale in the US.The marketing push, which comes under the tagline “It’s...

Iconic Australian poultry brand Steggles launched a new TV commercial on Sunday, marking the next chapter in Steggles’ campaign to dispel the myths around hormones and steroids being added to chickens. The...

PepsiCo stands to benefit from “significant” investment in functional and healthy products, amid tightening restrictions on the marketing of ‘junk foods’ to children, the head of...

Kraft Foods has said it will increase advertising in the second half of the year in a bid to restore sales growth in North America. Speaking on the firm’s earnings call last week, chairman and CEO...

Australia’s largest independent grocery network, IGA, has launched a new campaign on 25 July giving a voice to its customers from stores across the nation.Focusing on the global trend towards localisation...