Recession “crunches” new product recall to all-time low in the US as consumers seek comfort in familiar brands, though twists on familiar foods were among the most memorable. Advertisers and...

Once considered a lower-price, lower-quality substitute for name brands, private label products, or home brands, are now viewed in a more positive light by the majority of American consumers, according...

The buying habits of consumers change dramatically and cost companies millions when product safety and quality issues arise, according to a new study released by Deloitte. More than half of American consumers...

Almost one-third of global shoppers are content to make up their mind as to which brand they buy in-store, according to a study released by the Ogilvy Group. The study, which highlights the potential of...

Australians love buying “house brand” cotton wool and sugar but baulk at the thought of deserting trusted brands when it comes to sunscreen and ice-cream. And, while private labels have been...

Unilever has posted third quarter underlying sales growth of 8.3%, as they continue to reap rewards from investing in their brands. The global consumer goods giant managed to also increase volume by 0.6%...

With the world on the brink of a global downturn and a further intensification of competition likely between products and brands, there is more and more pressure on beverage manufacturers to differentiate...

Intangible Business, a leading independent brand valuation consultancy, has published its annual table of the 100 most valuable grocery brands in the UK and advised the battle for shelf space is only going...

The results of TNS Worldpanel’s annual Biggest Brands survey for Marketing magazine show significant growth for brands who offer innovation in the areas of healthy eating and/or ‘affordable’...

Coca-Cola has laid claim to the best global brand for the eighth year in a row in the coveted Interbrand Best Global Brands ranking*. The beverage giant, which had a brand value of US$66.7 billion, was...