European consumers are universally drawn to brands when purchasing alcoholic beverages but the brand vs price battle is a lot closer when it comes to food and non-alcoholic beverages, according to a nine-country...

The majority of shopper purchasing decisions are made in the supermarket, according to new research from Germany. Just below 70% of purchasing decisions are made at the point of sale (POS) itself, and...

Australian consumers are currently spending more or the same on groceries than last year, can be swayed by well-placed advertising and prefer to shop in larger centres for Fast Moving Consumer Goods (FMCG),...

The pressure on “A-brands” in the food sector is set to increase further in the years ahead. The product range groups in which these brands operate are losing space in supermarkets as they...

New research has analysed the brand switching trends of Australian shoppers, with bread and pasta among the most prominent categories to have low brand loyalty. The research was commissioned by outdoor...

Goodman Fielder, Australia’s largest publicly listed food group, believes that the struggles confronted by clothing manufacturer Pacific Brands provide a valuable insight into the need to rid the...

As major supermarkets around the world continue to diversify their range of private labels, UK private label pioneer Marks & Spencer has extended a trial of branded foods in their stores. The famous...

Interbrand, a world leading brand consultancy, this week announced the twenty ‘Best Australian Brands’, with Telstra and Commonwealth Bank being named as having Australia’s highest brand...

Nestlé, the world’s biggest food manufacturer, has announced sales for 2008 rose 2.2% to CHF 109.9 billion (A$145.68b) as innovation and renovation of their food brands stimulates growth. Sales...

Kraft Foods is bullish about the position it has worked itself into with just one year remaining in its turnaround program and is set to launch a new brand identity to signify the change in their focus. “We’re...