US food manufacturer General Mills has said it has reduced sugar in cereals advertised to children by an additional 8% during 2010. The Big G manufacturer said it has achieved sugar reductions of 14%...

A study conducted by Menzies Research Institute Tasmania (Menzies) suggests that skipping breakfast over a long period of time may increase risk of heart disease and diabetes. The study, published in the...

Foodbank Australia, the nation’s largest hunger relief organisation, today announced the national distribution of the beloved Australian breakfast cereal, Weet-Bix, to 2,200 welfare agencies across...

Falling sales in the US and overseas have hit third-quarter profits at US food group Kellogg, with the cereal giant announcing that net earnings dropped 6% to US$338 million for the quarter to 2 October. Kellogg’s...

The US National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that General Mills stop the five-second tags that were paired with broadcast ads for original and Honey...

Kellogg’s Special K brand in the U.S. has reformulated many of its cereals to include fibre, offering more positive nutrition to a brand long associated with weight management.Many Special K brand...

Kellogg is to cut the amount of sugar in its Coco Pops cereals in the UK as part of a revamp of the range that includes a new, healthier line aimed at kids dubbed Choc N’ Roll. The US food giant...

Kellogg said yesterday (29 July) that it saw net earnings decline 15% in the second quarter of 2010 due to the competition in the US cereals business and the impact of a product recall last month. The...

Fibre-containing food products have flooded the market as Americans struggle to meet their daily fibre recommendations, but the need for something tasty and nutritious doesn’t stop at fibre. Research...

The 2010 Nielsen Convenience and Impulse Report suggests a ‘softened’ convenience and impulse market, with a modest sales growth of 3.3%, and sales down by 0.5% from the quarter to the same...