The recent darling of the supermarket shelves, organic food, is set to slip down the pecking order, as cash-strapped Brits hunt down cheaper alternatives, according to consumer intelligence firm Mintel.
Latest...
Chocolate is seen as a comfort food. During troubled times, consumers often turn to chocolate for comfort, but European shoppers are likely to carefully consider what they are buying this year, according...
Recession “crunches” new product recall to all-time low in the US as consumers seek comfort in familiar brands, though twists on familiar foods were among the most memorable.
Advertisers and...
The Kellogg Company is attempting to utilise consumer insights collected from virtual shopping to enhance the packaging of its breakfast cereals.
Consumers are now more demanding than ever, private label...
Once considered a lower-price, lower-quality substitute for name brands, private label products, or home brands, are now viewed in a more positive light by the majority of American consumers, according...
Australian shoppers are re-evaluating their shopping habits in the face of rising household costs, according to a recent study undertaken by The Nielsen Company. This has seen two out of every three Australians...
Michael Luscombe, CEO of Australia’s largest grocery chain – Woolworths, has reported the deterioration in financial conditions has had an impact on consumers, with more caution in spending...
The annual Food and Health Survey, commissioned by the International Food Information Council Foundation (IFIC), has identified current American consumer attitudes toward food, health and nutrition.
Health/Diet
Perception...
A new report has established the forces behind the eating habits of children and outlined solutions for retailers to build brand loyalty amongst health-driven consumers.
In the second installment of their...
In spite of, or perhaps because of, tough economic times, many Americans are clinging to their smallest, most indulgent pleasures, with chocolate, alcohol and cigarette sales remaining solid.
New research...
Contact us to get more information on AD and PR options, let us now which options interest you.
You can also upload a document to receive a consulting from our professional staff