Amid the constant publicity about the potential danger of energy drink ingredients, Mintel Global New Products Database (GNPD) reveals that the latest energy drink launches aren’t getting any healthier....
Jordan is the second country after Germany to ban Red Bull Cola. The Food and Drug Administration in Jordan (JFDA) has suspended the import of Red Bull Cola and ordered the withdrawal of all products from...
Coca-Cola Amatil’s Mother is now challenging V for top spot in the energy drink sector as Australia’s leading soft drink producer finally uses its distribution networks to capture a valuable...
Schweppes Australia, which was recently purchased by Asahi, has signed an agreement to sell the leading American energy drink in Australia.
Monster Energy, owned by Hansen Natural, will be launched by...
A new report from market researcher Mintel shows today’s adults rapidly switching from calorie-laden soft drinks to other, often lighter, beverages.
From 2003 to 2008, Mintel estimates that the regular...
In challenging times, the American refreshment beverage market contracted by 2.0% in 2008, according to Beverage Marketing Corporation, but some beverage types continued to shine.
During the first several...
The rapidly emerging market for energy shot drinks in North America and Europe achieved a 130% boost to 188 million units and a sales value of US$423 million (A$614m) in 2008, indicating the potential...
The European Food Safety Authority (EFSA) has concluded that exposure to taurine and d-glucuronolactone through regular consumption of energy drinks was not of safety concern. The research was conducted...
The global energy drink market countered fears over the economic conditions to register an approximate 15% increase in 2008. Leading beverage agency, Canadean, reports that growth has come from across...
The late 2000s have proven to be a challenging period for the US liquid refreshment beverage category, but growth persists as do opportunities. The changes in the US marketplace often present leading indications...
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