Red Devil, a premium energy drink amongst the top three in the energy category in the US and a number of European countries, is set to launch in Australia and New Zealand before the end of the year.
The...
Coca-Cola Amatil has announced they are on track to meet profit guidance and may have found the right energy drink to compete with V and Red Bull, with sales of Mother surpassing expectations.
“Notwithstanding...
Consumer interest in beverages and food produced without toxic chemical pesticides, synthetic hormones, artificial ingredients, antibiotics or preservatives have turned the United States into the world’s...
The Coca-Cola Company, which has for years been seeking to gain a foothold in the increasingly lucrative energy drink sector, has signed a distribution agreement with Hansen Natural Corporation –...
Energy drinks shook up the beverage market when they connected with consumers’ interest in something new and different. A decade later, a multitude of new categories vie for attention, as companies...
The nonprofit Center for Science in the Public Interest has filed suit against MillerCoors Brewing Company, formerly Miller, over its alcoholic energy drink, Sparks. The CSPI has been concerned with the...
A new report* from Business Insights finds that energy drink manufacturers are jumping on the health bandwagon and introducing natural ingredients to their beverage range. Recent innovations have led to...
“Health and energy drinks represent one of the fastest growing segments in the retail drink sector so, it is not surprising that this interest has been mirrored by an increased presence of exhibitors...
Groupe Danone, in response to speculation that a sale of their Australasian beverage group Frucor in on the horizon, has reported that a review of the company has been initiated.
“Over the last six...
Anyone who owns or has recently visited a convenience store or supermarket is aware that energy drinks are hot. Leading market research firm Mintel reports that the retail market for energy drinks is now...
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