The five year association between Schweppes and Red Bull GmbH is about to come to an end. In July 2003 Red Bull Australia and Schweppes formed a distribution alliance, with Schweppes to assist with sales,...

France has ended a twelve year ban on the sale of the Red Bull energy drink in its original formula. Until now, the Austrian company was required to sell the drink in France without Taurine, one of the...

The energy drink market has become increasingly competitive, as beverage companies seek to capitalise on the desire for consumers to find an energy boost during their day. The global energy drink industry,...

The energy drink market has been growing considerably over the past five years with the success of Red Bull symbolic of the potential of the sector. However, as more competitors enter, the need for product...

The manufacturers and marketers of alcoholic energy drinks have been warned by Consumer Affairs Victoria (CAV) that their product claims will be scrutinised more carefully. Minister for Consumer Affairs,...