With the world on the brink of a global downturn and a further intensification of competition likely between products and brands, there is more and more pressure on beverage manufacturers to differentiate...

The results of TNS Worldpanel’s annual Biggest Brands survey for Marketing magazine show significant growth for brands who offer innovation in the areas of healthy eating and/or ‘affordable’...

Shopper marketing, a strategy based on the in-store elements of the marketing mix to directly target customers, is reaping great rewards for the growing number of companies embracing the concept. Companies...

In spite of rising food prices Canadian manufacturers have been able to remain profitable, with innovation and size reductions among the methods to counter the issue. Seafood, fruit and vegetable processors...

A new report has established the forces behind the eating habits of children and outlined solutions for retailers to build brand loyalty amongst health-driven consumers. In the second installment of their...

Energy drinks shook up the beverage market when they connected with consumers’ interest in something new and different. A decade later, a multitude of new categories vie for attention, as companies...

A team of Australian scientists has joined forces in a collaboration that will utilise state-of-the-art technology and materials science to determine the molecular structure of the protein components in...

Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications, is launching into the Australian market as part of a global rollout, with trials likely to begin...

American-based WebDiet, Inc. has created a program which provides consumers with customised meal suggestions at the point of purchase based on the needs, wants and location of the customer.It is a new...

7-Eleven, Inc. last week named Mars Snackfood as the recipient of its US Retailer Initiative Award for 2007. The annual honour recognises a “top supplier and partner who excels at supporting 7-Eleven...