Australian nationalistic marketing group Dick Smith Foods has announced it will re-launch its brand in a new campaign with a focus on Australian-made and Australian-owned product benefits.
According to...
Australia’s major advertisers have declared that the self-regulatory system for food-related advertising is already working effectively, regardless of a recent report by the Obesity Policy Coalition...
Supermarket giant Woolworths has launched its new Christmas advertising campaign, featuring the “The Ham King” and “The Prawn Whisperer.”
The “Where every Christmas begins” campaign focuses...
Coca-Cola South Pacific has unveiled the Fanta Unbottle the Fun campaign, calling on Aussie teens “to add a bit of spontaneity to their everyday lives” through a series of “tongue-in-cheek ‘Funstigator’...
US doctors at the Center for Science in the Public Interest have written an open letter to Walt Disney Co, urging the company to remove its characters from confectionary food products in the United States.
General...
Supermarket giant ALDI opened its latest store in Queensland yesterday at the newly renovated Redbank Plaza, Brisbane. The new Redbank plaza store joins 280 ALDI stores operating across the Australian...
New research by Shoppercentric, an independent consumer research company, has found that ethical and environmental shoppers are increasing in the UK in spite of recent economic difficulty.
The “WindowOn...
Nestle, owner of Nespresso, and Starbucks Corporation, which own the Starbucks Verismo system, are in a heated battle over the global single-serve coffee market. The coffee pod market is booming globally.
Nespresso...
Australian not-for-profit bottled-water retailer, Thankyou Water, released its first TV campaign yesterday valued at $110,000, funded entirely on donations. The campaign aims to raise awareness on the...
Coles Supermarket group has announced the launch of a range of 90 ‘Simply Less’ healthy food options to encourage Australians to choose healthier food options. The ‘Simply Less’ range was developed...
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