The British Medical Journal has reported that functional health claims for sports drinks are being overstated.
In particular the report criticises the claim of many sports drinks to be “essential for...
Technologists at Guala Closures Australia have developed Australia’s first screw-cap for sparkling wines.
Leading Australian wine producers, De Bortoli Wines, have embraced the technology, becoming the...
Australian major supermarket group Woolworths is expanding its insurance range of products for marketing to its customers.
Woolworths is expanding into the Car and Travel Insurance market backed by the...
Ninemsn has announced that Coles is extending its existing sponsorship relationship with ninemsn’s cooking destination website, “Food.”
According to ninemsn, the “Food” website has seen a massive...
The Australian Advertising Standards Board has ruled that a Facebook page can be considered a ‘marketing communication tool’ when used by an advertiser. Accordingly it falls within the jurisdiction...
Australian Greens Deputy Leader, Senator Christine Milne has foreshadowed a new Country of Origin Labelling (CoOL) Bill to be introduced into Federal Parliament by the Greens.
The proposed Accurate Country...
The competition between supermarket house brands and supplier brands continues with Woolworths just releasing its Official Range Profile of brands for its Australian supermarkets.
The Australian supermarket...
Private-label products in Australia will increase strongly in the coming five years. Business information research firm IBISWorld forecasts the share of private-label products will account for over 30%...
The US-based Heinz Ketchup product range is promoting a new environmental campaign for its packaging. In doing so they have joined the growing trend in the United States to appeal to the environmentally-...
McDonald’s newly appointed global chief executive Don Thompson includes ‘fragile consumer confidence’ in Australia as one of the factors that slowed growth in the Asia Pacific region for the company....
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