Research conducted by the research-house Innova Database group has revealed a shift over the past few years in the way dairy products are marketed. According to the research, dairy product development...

Major fast food chain KFC has removed claims that it sources chickens that are ‘free to roam’ from its Australian website. The move comes days after the Australian Competition and Consumer Commission...

The effectiveness of popular diet shakes for weight-management programs continues to divide opinion. Whilst celebrity testimonials and marketers claim the effectiveness of these products, health professionals...

The Cancer Council of New South Wales has renewed calls for tighter regulations on using promotional characters on food packaging. It claims that nearly 75 per cent of promotional characters on Australian...

The Australian Competition and Consumer Commission (ACCC) has accused some of Australia’s best-known chicken brands of making misleading promotional claims for sell their chicken products. The ACCC has...

Unilever Australasia has appointed Sydney-based advertising agency Whybin\TBWA to work across the local branding its multi-million dollar ice cream account in Australia. Unilever Australasia is the Australian...

Australian Food News has conducted a review of international marketing trends in the fields of dietary supplements and functional foods. Some such substances may not be permissible in Australia as foods,...

A settlement has been reached between supermarket giant Woolworths and local family organic food business Honest to Goodness over the supermarket’s use of the phrase in their recent marketing campaign,...

Fisherman’s Friend throat lozenges have announced a new campaign aimed at double-digit growth for the brand. The campaign, designed by Stuart Alexander, marks a switch from TV advertising, which...

McCain Foods Australia and New Zealand has announced a new “overarching global company philosophy”, pledging to “spread the goodness” with reformulation of products to eliminate...