Cadbury has launched a new marketing campaign for its Favourites line, aimed at encouraging the product’s gift status in between the usual special occasions. The new “What to bring when you’re...

The proportion of grocery products sold on promotion in the UK has hit an “all time high”, according to the latest data from research firm Nielsen. UK grocery sales witnessed a “dramatic”...

Organic food supplier Organic Marketing Australia has lost its case against Woolworths Ltd over the supermarket giant’s use of the phrase “Honest to Goodness” in a recent marketing campaign. The...

Australia’s second largest pizza maker, Eagle Boys Pizza yesterday (Thursday, 24 March) cooked up Australia’s largest ‘out of the box’ sculpture, made entirely out of Eagle Boys...

Retailers are facing “promotional fatigue” and are looking to better target their offer to consumers through a “360-degree” understanding of their needs, according to software company...

Woolworths has been taken to court by food supplier Organic Marketing Australia, over a phrase used in its marketing campaign.The Sydney Morning Herald reported yesterday that Woolworths is being sued...

Australians have always been supportive of their local communities, but Datamonitor research has found that this desire has intensified over the past 12 months. Local products are shaping up to be a key...

Mars Inc is looking to boost sales of its range of Dolmio Bolognese sauces in the UK with revamped packaging that emphasises the products contain “100% natural ingredients”.The company said...

UK organic food makers have launched a marketing campaign they hope will improve consumer understanding of the sector and boost sales.The three-year “Why I Love Organic” campaign, launched...

In one of the most unexpected launches at the Consumer Electronics Show (CES), the Reese’s brand, makers of Reese’s Peanut Butter Cups, yesterday unveiled the latest mini-innovation in candy...