Kellogg Company is beginning a six-month test of a “more consumer-friendly, space-saving box for its cereal brands” that could potentially redefine the cereal aisle, the company says. Kellogg...

The Council of Better Business Bureaus (BBB) has announced its approval of Nestlé USA’s advertising pledge as a participant in the Children’s Food and Beverage Advertising Initiative –...

A 3-year European Union project is set to provide state-of-the-art science on nutrition labels and consumer behaviour as well as best practice guidelines for future research, industry and policy-makers. The...

The Kellogg Company is attempting to utilise consumer insights collected from virtual shopping to enhance the packaging of its breakfast cereals. Consumers are now more demanding than ever, private label...

The Australian Food and Grocery Council, Australia’s peak food and grocery manufacturing representative body, has welcomed recognition from the nation’s Environment Ministers that the National...

Zip-Pak, a global leader in building brands through resealable packaging, has launched new technology which will enable greater differentiation amongst manufacturers. The ZIP-PAK TopZip Jr. retrofit system,...

A pan-European study by the European Food Information Council (EUFIC), presents interesting information for the food industry – with food labels found to be widely understood and recognised. “While...

McDonald’s, the world’s largest fast-food restaurant franchise, is to banish its current packaging in a bid to improve consumer ties to the brand, with an increased focus to be placed on the...

With the world on the brink of a global downturn and a further intensification of competition likely between products and brands, there is more and more pressure on beverage manufacturers to differentiate...

This week, Coon, the iconic Australian Cheddar cheese block, launched new resealable packaging, representing a market first for the popular everyday cheese block segment. The innovation is designed to...