Australian producer of Italian-style foods, Leggo’s, is set to launch what it calls a ‘People’s Cookbook’, with recipes sourced from fans on the Company’s Facebook page. Leggo’s, which is a...

Coles has defended its position on its low-priced milk with the launch of a new video via Facebook and Twitter today. The video aims to inform Coles customers of information that is “often overlooked”...

The Australian Communications and Media Authority (ACMA) has issued a formal warning to McDonald’s in relation to its “Send to Friends” e-marketing campaign for McDonald’s Happy Meals. Various...

Brands and retailers should be investing time into social media according to latest research by global market research company Nielsen, which found that social media usage continued to grow 37 per cent...

Woolworths has announced it will delist a range of infant fruit juices under the Bebi brand, which have raised concerns from angry parents on the Woolworths Facebook page. The Bebi fruit drink range claims...

Coca-Cola South Pacific has unveiled the Fanta Unbottle the Fun campaign, calling on Aussie teens “to add a bit of spontaneity to their everyday lives” through a series of “tongue-in-cheek ‘Funstigator’...

A consumer research company in the United States, The Harman Group, has released a report Clicks & Cravings: The Impact of Social Technology on Food Culture revealing that mothers with children under...

The Communications Council has released a set of guidelines for the use of social media in Australia. The Communications Council is the Australian industry body representing agencies in the marketing communications...

Online advertising in Australia for the 12 months ended 30 June 2012 has reached $3.14bn, which has beaten the previous record by more than $549 million.  The figures come from a report by the Interactive...

Ninemsn has announced that Coles is extending its existing sponsorship relationship with ninemsn’s cooking destination website, “Food.” According to ninemsn, the “Food” website has seen a massive...