The Australian Advertising Standards Board has ruled that a Facebook page can be considered a ‘marketing communication tool’ when used by an advertiser. Accordingly it falls within the jurisdiction...

Consumers are increasingly turning to the internet for information about food products, but a report released today says that traditional printed information is still more trusted than online sources,...

Australian fast food chain, Hungry Jack’s, is targeting customers that use its in-store wifi by collecting data and customer feedback in real-time to create customized marketing content. Customers using...

Multi-national pizza chain, Domino’s, has launched a new social media campaign in Australia, which allows Facebook users to create a new pizza, which it will introduce to its Australian menu. Domino’s...

A social media stunt by Australian supermarket chain Coles has backfired, leaving the supermarket group facing a torrent of public criticism through Twitter. Coles had invited people on Twitter to finish...

Following accusations made on social media sites Twitter and Facebook of US Yogurt company Dannon’s Oikos Greek Yoghurt screening an advertisement allegedly “plagiarizing” John Butler Trio’s...

As a keen observer of social and regulatory change, it has not escaped me or many of our readers that a revolution is occurring in the ways that business is being conducted. New usages of the internet,...

Over half of executives in the food and drink industries do not measure the return on investment (ROI) they get their use of social media, according to a global just-food survey. More than 54% of industry...

Australian food suppliers may soon be required by law to communicate more frequently and directly to consumers by means of tailored communication methods such as social media and blogging, which will see...

Hershey’s has received the CPG Innovation and Creativity Award from the Grocery Manufacturer’s Association for its Hershey’s Bliss chocolate launch, a campaign centred around social media...