Australian consumer organisation CHOICE says a food industry marketing technique called the ‘’halo effect’ is misleading customers. Australian consumer organisation CHOICE says a food industry marketing...

Details emerge on Heinz Kraft merger, and what it means New details are emerging about the merger, announced last week, between H.J. Heinz Company and Kraft Foods. The two companies have signed a definitive...

Two food product brands, Cadbury and Weet-Bix, have ranked among the top ten Most Trusted Brands in an annual survey conducted by Reader’s Digest, and released late last week. The survey, which Reader’s...

HJ Heinz Company has announced that it will be acquired by an investment consortium Berkshire Hathaway and Brazillian-based 3G Capital for US $28 billion, the largest acquisition in food history. Billionaire...

Weight Watchers International has booked a drop in earnings for the first quarter, hurt by poor weather, a slowdown in the economy and “difficult” operating conditions.For the three months...

McDonald’s New Zealand yesterday became the first McDonald’s market in the world to offer customers Weight Watchers Approved Meals. Weight Watchers’ business development director Chris...

Nestle has insisted that it will “vigorously” resist claims from Weight Watchers International that the Swiss food giant has infringed trademark rights.Weight Watchers filed a lawsuit in the...