Coca-Cola Amatil continue alcohol sector expansion

Posted by Isobel Drake on 12th May 2008

Pacific Beverages, a brand under the Coca-Cola Amatil banner, have announced that they are to build a new brewery in NSW to help continue their push into the alcoholic beverage industry. The brewery will be built with the help of their joint venture partner, SABMiller.

The announcement follows Pacific Beverages’ acquisition last December of the Hunter-based premium beer brands, Bluetongue and Bondi Blonde from majority Bluetongue shareholder John Singleton, and is considered the next step in developing the company’s premium beer strategy.

Terry Davis, the Group Managing Director of CCA and chairman of Pacific Beverages, said the new brewery will be called ‘Bluetongue Brewery’.

“We have found a great site for the new Bluetongue Brewery, located close to the F3 motorway on the Central Coast, and the gateway to the thriving Hunter region. We are
looking forward to building a state-of-the-art facility with our partners SABMiller, who, as one of the world’s leading brewers, will bring great brewing technology and expertise to our Australian market.” Mr Davis said in a company statement.

“Our aim is not only to build a great facility which will brew premium beer brands for the Australian and overseas markets, but we also aim to deliver world’s best practice in water and energy efficiencies. The brewery will become a significant tourist attraction in its own right, attracting people who want to see how Australian premium beer is brewed, and add to the Hunter region’s reputation as the home of fine food and beverages.”

Coca-Cola Amatil formed Pacific Beverages in 2006 and now distribute and sell imported premium beer brands Peroni Nastro Azzurro, Miller Genuine Draft, Miller Chill and Pilsner Urquell as well as Australian brands Bluetongue and Bondi Blonde.

The brewery is expected to be completed in 2010.