Jamie Oliver’s Ministry of Food hits Sydney
Jamie Oliver’s latest food-centric health campaign, Ministry of Food, has launched a Sydney branch in association with The Good Guys.
The campaign, first launched in 2009 in the town of Rotherham in the UK, teaches participants and first-time cooks recipes and cooking skills at a Ministry of Food centre, and then invites them to ‘pass it on’ to two other people. The initial campaign was filmed, and became a television series.
“When you know how to cook, you’ve got control over your life and your health. Cooking is one of the most important things we can ever learn in life and with the right sort of information and teaching, absolutely anybody can cook. It’s wonderful, it’s fun, and most importantly, it changes lives,” said Oliver.
Oliver cited figures from Australia’s National Preventative Health Taskforce on an overweight and obese population: over 60% of adult Australians and 25% of children above the healthy weight range.
Whitegoods and appliance retailer The Good Guys have announced the creation of a not-for-profit organisation, The Good Foundation, which will helm Ministry of Food Australia. Andrew Muir, chairman of The Good Guys, lent his support. “The growing list of health concerns related to poor eating habits affects all Australians for which we all need to take responsibility. We believe this initiative has the potential to improve the health and social welfare of communities right across Australia.”
Remember the Sydney collaboration of food-health experts? The ones who were running on empty? I offered to ship 1.000 copies of ‘Hart Smart Living’ $25.000 Can. for people to make their own choices.
Credibility: “Experts” who have never missed a meal are disqualified. Which includes “Minister” Oliver.
Watched your show last night and was interested in what was said with regards to your organisation to have a mobile kitchen set up to travel around to teach peaple to cook . We are a specialty company that manufactures comercial kitchens both fixed and mobile and we would like to know if you require any work along this lineas we would be only too pleased to help in any way that we can , please feel free to contact me at any time at the above address .
We are a Small Business on the South Coast of NSW. Our mission is to source as much fresh local produce as we can and to empower the elderly by introducing hydroponic gardens into their home for them to care for and can sell back to our shop thus help our Community Grow and having a Sustainable future. I am a chef by trade so I help people with ideas of what to cook with fresh healthy food. If you would like more information please email me as I am very passionate about our future and food. Thank you your conscious foodie.
I love the idea of eating healthy fresh foods especially using local produce. Im a community worker in Southwest Sydney and would love to be involved in someway.