Major international brand adopts global product data phone app
The barcode-issuing agency GS1 Australia and food giant Nestlé Australia today announced a world-first for the delivery of product data to customers.
GS1 Australia and Nestlé Australia have announced a Global Data Synchronisation (GDS) based process that will enable Nestlé Australia to make its extended product data available to consumers via the new GS1 GoScan iPhone application.
Australian food news has previously reported the proposed launch of the GoScan App scheduled for October 2012.
Nestle’s Global Data Synchronisation (GDS)
Incorporating the GS1 Global Data Synchronisation Network (GDSN), the local GS1 data pools in Australia and the United States, plus Nestlé Australia’s own databank in Australia, the end-to-end process aims to provide a seamless provision of product date to customers on demand.
Mr. Mark Fuller, Chief Operating Officer at GS1 Australia, says this is a world first for GS1 using GDSN for the benefit of consumers.
“To date, efforts in this space have been only pilots. Our project with Nestlé Australia is a significant milestone that demonstrates how advanced the GS1 GDS system is and how it can work at its best to enable us to advance and deliver trusted data to consumers,” Mr. Fuller said.
Driving this project was Nestlé Australia’s goal to make their extended product information available on the new GS1 GoScan application. GS1 GoScan is the first whole-of-industry endorsed application to deliver trusted extended product information to consumers, direct from the brand owners.
For Nestlé Australia, this data includes nutritional and ingredient information, allergen declarations and other consumer advice, dietary information, and much more.
Data is automatically loaded as part of Nestlé’s existing GDS processes into 1SYNC, the GS1 US data pool, from where it travels back to Australia to GS1net – GS1 Australia’s data synchronisation data pool.
The data is validated for completeness and accuracy during Nestlé’s label approval process and also when it is loaded onto GS1net, and then processed through to GS1 GoScan’s database where it becomes available to consumers via the iPhone application.
“These systems and standards that form the foundation of GS1 GoScan have been used by the Australian industry for more than 14 years. GS1net is used by food, grocery, liquor and healthcare suppliers to share master product data with trading partners, retailers, government agencies and now consumers. More than 500,000 product records from almost 1,400 suppliers are available on GS1net today,” Mr. Fuller said.
GS1 GoScan is expected to be launched in October 2012. GS1 Australia continues to work with brand owners to upload their data for use in GS1 GoScan and is inviting other food companies to participate.