Family owned Australian dairy company, Bulla Dairy Foods (Bulla), has announced the acquisition of ‘Choc Top’ ice cream company Rowena Foods.
The deal between Bulla and Rowena Foods means Bulla takes over operations at the ice cream company’s manufacturing plant in Dandenong South in Victoria. Bulla said the take over will include 100 per cent retention of the Rowena Foods staff and a continued delivery of the iconic ‘Choc Top’ ice cream range to Australian consumers.
Bulla said the acquisition is a logical expansion for the Company, and of benefit to both parties.
“At Bulla, we take pride in crafting Australian made dairy products that give enjoyment to families everywhere, which parallels Rowena’s reputation for manufacturing the iconic Australian made Choc Top,” David Sloan, Bulla Dairy Foods General Commercial Manager said.
“This acquisition enables Bulla to access the cinema channel for the first time, while using our extensive experiences in the ice cream category to ignite growth,” Mr Sloan said.
Australian Food News reported in May 2013 that Bulla was also said to be one of several organisations offering to take an equity stake in troubled Northern Tasmanian dairy company Tamar Valley Dairy.