Over 7 million Australians – 41% of the population – purchase instant coffee in an average month, and the market is firmly dominated by Nescafe, according to the latest figures from Roy Morgan. 24% of buyers of non-decaf instant coffee purchased Nescafe, followed by 10% for its nearest competitor, Moccona. Budget brand International Roast came third at 4%, followed by supermarket brands and Riva at 2%, and Robert Timms, Bushell’s and Jarrah on 1% each. According to Roy Morgan, compared... ...Read more »

The latest figures from consumer research company Roy Morgan show customer satisfaction in Australia remains highest among Aldi’s patrons by a wide margin, followed by Coles and IGA, with Woolworths dropping to last place. Aldi customers reported 91.9% satisfaction – a 12-month high – compared to 86.4% for Coles, 85% for IGA and Woolworths 84.3%, over the 6 months’ average to April 2010. “The lead that Aldi holds for satisfying more of its customers is back on the increase,”... ...Read more »

German discount supermarket chain Aldi has once again topped Australian consumer satisfaction rankings for supermarkets during the month of October 2009 according to an independent survey released today. A recent Roy Morgan Supermarket Satisfaction Report shows that supermarket chain, Aldi, gained a 2.2% point increase from last month, equating to a satisfaction of 9 out of 10 customers for a total rating of 91.0% satisfaction. IGA was down 1% point to 86.4% from September, while Woolworths (86.0%)... ...Read more »

Changes are afoot at Australia’s two largest supermarket chains as they seek to upgrade their supermarket outlets, which were recently labelled as “backward” by a senior Coles figure. And it appears that they are having a positive impact on their consumers, with Coles and Woolworths both making ground in the latest Roy Morgan Satisfaction Ratings as Aldi slipped further from their high. The release of the June figures today showed the level of customer satisfaction with Coles rose... ...Read more »

New customer satisfaction data released by Roy Morgan last week has seen Aldi retain their lead in the approval stakes, however Coles has now surged past IGA and Woolworths. The release, related to the month of May, showed customer affection for Aldi and Coles had risen from April levels while IGA and Woolworths both recorded declines. Coles’ positioning as second in the survey represents the first time the chain has surpassed the rating of IGA and Woolworths for over a year. “Satisfaction... ...Read more »