Australian consumer survey shows popularity of local produce

Posted by Kate Carey on 19th September 2012

A recent Roy Morgan survey commissioned by the Australian Made Campaign has shown that Australians still prefer to purchase local produce, with 9 in 10 people stating they purchase Australian made or grown food over cheaper imports.

The online survey of 1200 adults showed that although 90 percent of people prefer Australian produce, not all of them were clear on the term ‘Australian Made.’ 

Only 1 in 3 people surveyed knew that Australian Made meant that the product had been made here and more than 50 percent of the cost of making the product occurred here. Moreover, 4 in 10 people indicated that they had difficulty identifying if a product was Australian Made.

 Australian Made Campaign Chief, Ian Harrison said that Australian’s continued to purchase local produce due to confidence in safety and quality.

 Other Australian industries such as furniture, clothing and household appliances have been forced out of the market by cheaper international imports, with less than 50 percent of those surveyed indicating they would opt for the more expensive, Australian Made goods.