Kellogg to expand in Australia with Specialty Cereals purchase
Kellogg’s Australia has announced that it is to acquire Specialty Cereals, an Australian cereal and snacks manufacturer – subject to regulatory approval.
The world’s leading cereal maker has had a relationship with Specialty Cereals for two decades with regard to manufacturing and packaging, and view the acquisition as an opportunity to expand their ‘health and wellness’ and ‘natural’ product lines.
Specialty Cereals was founded in 1988 and was one of the first suppliers of oat bran to the food industry during the period of 1988-1990 when demand skyrocketed. They initially began as a specialty provider of legumes, grains and pulses and are now the owners of the Vogel’s, Wild Oats and Cerevite cereal and snack brands.
The ACCC commenced their review earlier this week but, given that they are not proposing formal market inquiries, the takeover appears set to get the green light from the competition watchdog.
The ACCC will accept submissions from interested parties until August 19, with a formal announcement to be made on August 25.
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I used to buy Cerevite in Hervey Bay, and had it for breakfast every morning, then suddenly the stores stopped selling it – why? Where can I get it, as it’s not available anywhere? I see it is a Kellogs product. If it’s still available, can I order it over the internet?
I would also like to know if and where I can buy Cerevite. Is anybody able to tell me where I can buy it?
Could you please tell me also where you can buy Cerevite. I haven,t seen it on the shelves for quite some time.
I want to buy Cerevite and can’t get it anywhere. Why can’t you people leave well enough alone. Stop lining your pockets at our expense.
Why don’t you reply on this page so we all know the answer. Are you going to make Cerevite again or not.
I would also like to buy ceravite.I grew up having this for breakfast all my childhood and teenage years,I am now in my 60 and would love to reconnect with this very tasty and nutritious cereal
Thanks Maureen