Woolworths to donate tomorrow’s profits to Australian farmers

Posted by Daniel Palmer on 19th February 2009

Australia’s largest supermarket operator will tomorrow – Friday 20 February – donate the profits made at all of their 792 Australian supermarkets to the Country Women’s Association in each state. The CWA will distribute the funds to farming families, with a third of the money raised given to Landcare – an organisation which is helping farmers manage their operations in a more sustainable way in the face of a long-term drought.

It is the third year that Woolworths has made the gesture, having raised over $10 million in the past two years with the support of their customers.

“With 49 per cent of agricultural land in Australia still in drought – and many other regions only just recovering from the effects of the drought – financial support is still desperately needed,” Woolworths’ Director of Food, Liquor and Petrol, Greg Foran, noted. “In addition to providing emergency assistance funding to individuals in need, there will be our support for projects that local communities haven’t had the resources to undertake themselves.

“Last year we had more than 2.3 million customers come in and fill their baskets to benefit Australian farmers and their families,” Mr Foran said. “… A fantastic show of support from both urban and regional shoppers, all keen to do their bit to help Australian farmers.”

The supermarket chain has this year set a target of $5 million.