Nestlé’s price-marked confectionery packaging makes a return

Posted by Daniel Palmer on 16th September 2009

Nestlé hopes to boost sales of its impulse lines by launching price-marked packs for a limited period in the UK.

The company has added GBP0.29 (A$0.57) price marks to Smarties, Hexatube, Milkybar, Milkybar Buttons and Rowntree’s Fruit Pastels.

Later this month, the company will add GBP0.35 (A$0.67) price marks to Aero Mint, Yorkie Milk Original and Kit Kat Senses.

According to the confectioner, the company saw a 30% jump in sales when it launched a price-mark promotion in March.

“In the current economic climate retailers are looking to pass savings onto the consumer,” Graham Walker, Nestlé UK trade communications manager, said. “The new Nestlé Confectionery promotion offers exactly this – shoppers save 10 – 14p off standard RRPs, retailers will benefit from increased volume sales and two free packs per outer.”

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