Product of the Year Open for Entries

Posted by Josette Dunn on 14th April 2010

• Product of the Year surveys Australians to choose the best
new products
• Independent consumer study to be conducted by leading
research firm TNS
• Globally, winners boost sales by 10% to 15%
Product of the Year, Australia’s largest independent consumer survey of product innovation, is inviting marketers to submit their new and innovative products to be
considered for an award.

The 2011 awards are now open for entries. Global research company TNS will again be conducting the Australia-wide consumer survey to determine the winning products, in conjunction with a judging panel of leading experts and journalists in retail and consumer affairs. The winners will be announced in February 2011.

Sarah Connelly, manager of Product of the Year said the 2010 winners are enjoying high visibility with marketing campaigns including the winners logo being seen across television, magazines and on-pack.

“The Product of the Year logo is an eye-catching inclusion for winning products, and the 2010 winners are now enjoying the benefits of alerting shoppers to their win.”

All entries are put before a jury of leading experts in retail and consumer affairs to ensure that only the highest quality innovative products are put before the consumer panel. Once shortlisted, the entries will be assessed by a 5,000-strong panel of Australian consumers to determine the winners.

Among the winners for 2010 who are making use of the Product of the Year logo in their current advertising and marketing are Nurofen Zavance, Mortein, Kimberly Clark and Sunrice.

Globally, winners of Product of the Year report an average increase of sales between 10% and 15%, and much larger increases are not uncommon. Many companies use a Product of the Year win as the basis for print, television and in-store advertising campaigns; they also incorporate the Product of the Year logo into their packaging, as promotion of the award can contribute to significant increases in sales.

Entries in the Product of the Year Awards 2010 are now open to all Australian marketers who have launched a new product or variant since 1 January 2009. Marketers have until 4 August to enter their products, which will pass through an initial short listing process before a judging panel of leading consumer product experts and consumer affairs reporters.

This April, a television commercial for Product of the Year Awards featuring some of the winners will run for two weeks, helping to boost the consumer awareness of the logo and its significance.