Victorian smallgoods producer Fabbris will add the Australian PorkMark, guaranteeing entirely Australian pork content, to its new packaging in May.

In the absence of country-of-origin labelling, Australian Pork Limited has introduced the Australian PorkMark industry certification to help consumers easily identify products that are 100% Australian-grown.

Fabbris has successfully used a PorkMark sticker on their products, leading to a sales increase of up to 10%, and so has made the decision to integrate the PorkMark into the packaging design.

Fabbris, established in 1980, is a family-owned producer of premium pork products, including ham, bacon, frankfurts, prosciutto and salami.  Based in Melbourne, the company distributes its products throughout Australia and New Zealand.

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