Fabbris Smallgoods adopts Australian PorkMark

Posted by Nicole Eckersley on 27th April 2010

Australian PorkMarkVictorian smallgoods producer Fabbris will add the Australian PorkMark, guaranteeing entirely Australian pork content, to its new packaging in May.

In the absence of country-of-origin labelling, Australian Pork Limited has introduced the Australian PorkMark industry certification to help consumers easily identify products that are 100% Australian-grown.

Fabbris has successfully used a PorkMark sticker on their products, leading to a sales increase of up to 10%, and so has made the decision to integrate the PorkMark into the packaging design.

Fabbris, established in 1980, is a family-owned producer of premium pork products, including ham, bacon, frankfurts, prosciutto and salami.  Based in Melbourne, the company distributes its products throughout Australia and New Zealand.