Aldi brand to go food-colouring free
Aldi Australia has reformulated its private label range to exclude artificial food colours.
The move follows studies that demonstrated increased levels of hyperactivity in young children consuming some food products.
A study from Southampton University in the UK study found higher levels of hyperactivity in young children consuming: Tartrazine (102), Quinoline Yellow (104), Sunset Yellow (110), Carmoisine (122), Ponceau (124) and Allura Red (129).
Aldi has removed these artificial food colours as well as: Amaranth Purple (123), Erythrosine cherry red (127), Green (142), Black (151), Brown (155), Indigo Blue (132), Brilliant Blue (133) and Green (143).
“The artificial food colours were either replaced with natural substitutes or nothing at all, and the reformulated products are of the same high quality and taste our customers have become accustomed to,” said Tom Daunt, Aldi’s managing director of corporate buying.
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Well done Aldi, I have a child with severe intolerance’s to colors, flavors, additives and Preservatives. I look forward to shopping there in April. Wish you guys were in South Australia. Shopping for foods to feed the child is so hard. Arnotts have changed the oil used to make the biscuits. My Child is only able to have Sakata’s plain Homebrand chips(until Woolies decided to change Manufactures) and the old time(no offense anyone) cooking. home made jelly, serbet, marshmellows etc.
Well Done Aldi! You have won me over. I will now drive 45 minutes to my nearest Aldi store to purchase products from a company who listens and cares about their consumers needs.