Kraft may double Cadbury distribution in China
US food giant Kraft Foods is reportedly planning to double the number of Chinese cities in which Cadbury products are sold in just two years.
Lorna Davis, president and chairman of Kraft’s business in China, told Reuters yesterday (13 September) that the company would use its current distribution network in the country to build Cadbury’s presence.
The company plans, according to the report, to sell Cadbury products in around 40 Chinese cities within the next two years.
“China has been doubling every year, and the real challenge is to pick the right opportunities,” Davis told Reuters. “If I had unlimited resources and unlimited people, I would bring in everything Kraft has, but right now the focus is really on integrating Cadbury and growing our line of biscuits.”
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If they have such great plans to expand sales of this iconic UK brand since they greedily gobbled it up why did they announce the closure of the Keynsham factory near Bristol, England, going back on their pre-takeover word not to?
I suppose they are now making the chocolate in China as well, like everything else now is.
Shame on you Kraft, I now no longer buy ANY of your products.
http://news.bbc.co.uk/2/hi/business/8555010.stm
http://www.guardian.co.uk/commentisfree/2010/apr/06/parliament-attacks-kraft-cadbury