NSW winery: 1 million bottles sold to Japan’s bullet trains

Posted by Nicole Eckersley on 21st September 2010

A family-owned New South Wales winery has celebrated a milestone – over one million bottles of wine sold to Japan’s Central Japan Railway Company, for use on the famed Japanese bullet trains.

NSW Minister for Primary Industries, Steve Whan, congratulated Port Macquarie’s Cassegrain Wines for selling over a million bottles of wine to Japanese bullet trains.

Whan said the winery’s sales to the Central Japan Railway Company (CJRC) have reached the equivalent of 1,266,957 full bottles of wine since its first shipment in February 1996.

“I congratulate Cassegrain Wines on this outstanding NSW export success story,” said Whan. “CJRC operates the Shinkansen high-speed train between Tokyo and Osaka, as well as conventional rail lines covering Nagoya and the Central Japan region. Cassegrain is the only wine sold on board.”

“This milestone is the culmination of Cassegrain’s 15-year relationship with CJRC, which now accounts for three quarters of all its exports.

“It is a great result for a family-owned NSW vineyard forging ahead in a rapidly expanding international market.”

Cassegrain Wines covers some 12 hectares of land and grows varieties of Pinot Noir, Verdelho, Semillon and Chambourcin wines. It is the largest wine producer in the Hastings region, employing 30 full-time equivalent staff.

The company grows, produces and bottles on-site in its plant, and produces 187ml and 375ml bottles for niche markets as well as full and half size bottles.

Minister Whan last week hosted a reception at Parliament House for a 13-member Japanese delegation from CRJC, currently visiting NSW in recognition of the Cassegrain’s strong sales on the Shinkansen bullet train.

“This visit was an incentive tour as part of a wine sales promotion campaign run on board the trains,” said Mr Whan.

“I was pleased to meet the service staff who excelled in their onboard sales of Cassegrain wine, and who will this afternoon be visiting the Port Macquarie winery.”

As well as Japan, Cassegrain exports to areas of South-East Asia including Thailand, Hong Kong and Malaysia with a view to moving into China. It has also been sold in Canada and North America.