Heinz launches GO BEET beetroot juice

Posted by Nicole Eckersley on 10th March 2011

GO BEET juiceHeinz has launced a new beetroot and apple blended juice, designed to give sports enthusiasts a nutritious and naturally rich source of dietary nitrate.  Dietary nitrate is shown to help boost endurance and stamina.

Scientific research into the health benefits of beetroot suggests that the high dietary nitrate levels found in beetroot may help boost endurance and stamina by allowing muscles to use oxygen more efficiently.

The launch of GO BEET has been welcomed by athletes and professional sports teams across the country, with a number of high profile names and sporting legends currently trialling GO BEET as part of their pre-season training regime.

As Aussies ramp up their fitness efforts, Heinz nutritionist, Kathy Hodson believes GO BEET to be a great addition to any sport enthusiasts’ training regime.

“Research has shown the natural dietary nitrate in beetroot juice may improve energetic function of working muscles , lower the oxygen demand and extend time to exhaustion while exercising,” said Ms Hodson.

“Heinz recommends drinking 1 x 200mL bottle of GO BEET each day for 3 days prior to intense exercise or a sporting event. On the day of the exercise session or event, drink a 200mL bottle 3 hours before to achieve the maximum benefit,” Ms Hodson added.

In celebration of the launch of GO BEET, Heinz will be sponsoring several open water swim events as well as holding BEET Camps throughout February in both Sydney and Melbourne, offering people the chance to take part in a free boot camp style training session run by highly motivating professional trainers.

“GO BEET’s sponsoring of the open water swim event and the BEET Camps reinforces to consumers that GO BEET is all about leading an active and healthy lifestyle, while also giving people the opportunity to sample and learn more about the product,” said Ms Hodson.

GO BEET, beetroot juice blended with apple juice, is Aussie made, with Australian grown beetroots.

GO BEET contains no added flavours, colours or preservatives, making this vegetable juice ideal for sports people who are looking to boost to their stamina and endurance. The juice is best served chilled.

GO BEET is available from several health and fitness distributors around the country at a RRP $2.99 per 200mL bottle.