Frucor MD Mark Cowsill to retire

Posted by Nicole Eckersley on 5th April 2011

V energy drinkNew Zealand-based beverage company Frucor, maker of V energy drink, has announced that its Managing Director, Mark Cowsill, will retire after 18 years with the company at the end of May 2011.

Cowsill has been the guiding influence behind Frucor’s remarkable transition from a small New Zealand juice business, to an approximately $400 million international total-beverage business, purchased in 2009 by Japanese beverage giant Suntory.

“This growth has been achieved through strong leadership and an entrepreneurial attitude. Under Mark’s guidance the business has innovated in order to diversify into new categories, such as the development and launch of V energy drink, now the market leader in both Australia and New Zealand,” said a release from Frucor.

Frucor Australia has recently celebrated 10 years as a fully-fledged business, employing 225 people and contributing around fifty percent of Frucor’s revenue. Cowsill has led this growth, as well as Frucor’s expansion into other large markets such the UK and Europe. He has also been responsible for several strategic acquisitions, such as the sales and distribution arm of juice business Spring Valley in 2001.

Cowsill has led the business through several ownership changes, including Frucor’s public listing on the Australian and New Zealand stockmarkets in mid-2000.

“Mark’s commitment and dedication to the Frucor, its values and its people, is reflected in the business as it is today – a highly innovative, successful organisation known for its strong culture and market leading brands.”

Frucor said that a process has begun to identify a new Managing Director for the business.