Energy drink maker wins convenience supplier award
Frucor, the New Zealand-based beverage company and maker of the V energy drink, has been awarded the Supplier of the Year award by the New Sunrise Group, a major Australian supplier of petrol convenience stores.
Frucor also took the Beverage Supplier of the Year award for the second year running.
“The main reason Frucor came out as number one was the fact that it has a Total Category Focus, making them stand out from their competitors,” said a Frucor statement released on August 1.
“The retailers who were present at the awards ceremony were full of compliments, saying that they found staff at Frucor, from all layers of the organisation, a pleasure to deal with.”