Goodman Fielder to merge NZ divisions

Posted by AFN Staff Writers on 17th October 2011

The giant Australian manufacturer Goodman Fielder today announced plans to merge its three retail-focused businesses in New Zealand.

In August 2011, Goodman Fielder announced that it was reviewing its baking, dairy and home ingredients businesses in New Zealand following a shock 17.3% profit drop in 2010/11.

In a statement released today, the company said it had concluded that the integration of the three businesses will improve interaction with its key customers, suppliers and other stakeholders in New Zealand, while at the same time creating significant opportunities to reduce operating costs.

Goodman Fielder’s CEO Mr Chris Delaney said, “Operating as three semi-independent companies makes it hard for our customers and suppliers to do business with us.”

Goodman Fielder’s bread brands include Country Life Bakery, Flinders Bread, Freya’s, Helga’s, Lawson’s, Mackenzie, Leaning Tower, Mighty Soft, Wonder White, Vogel’s, and Quality Bakers. Its dairy brands include Activate, Bouton d’or, Chesdale, Meadow Fresh, Naturalea, Ornelle, Puhoi Valley, and Tararua.