Kraft to debut more than 70 new products in 2012

Posted by AFN Staff Writers on 27th December 2011

Global snacks giant Kraft Foods Inc has announced  that it will be launching more than 70 new products during 2012 in the U.S.

‘Meal solutions’

Kraft Foods is unveiling “meal solutions” that include Kraft Sizzling Salads Dinner Kit, Kraft Fresh Take and Velveeta Cheesy Skillets Dinner Kit, complete with a new range of cooking sauces including Zesty Fajita and Teriyaki Ginger, and salad dressings such as Barbecue Ranch and Toasted Sesame.

A Kraft Foods press release said, “The Kraft Sizzling Salads line lets the consumer add his/her own chicken and vegetable choices for a dinner in less than 20 minutes.”

“Americans are having more interactive experiences with food and want the opportunity to do some of the cooking themselves,” comments Barry Calpino, Vice President, Breakthrough Innovation, Kraft Foods.

“With global influence and the merging of different cultures, consumers are open to new flavor combinations.  Being able to customize the flavor and texture to enhance the end dish is important and Kraft Foods is delivering,” he said.

New beverages with “energy benefits”

Kraft’s new water enhancerMiO product, launched earlier this year, is to be followed by new MiO Energy Liquid Water Enhancer in Black Cherry and Green Thunder flavors.  When one squirt – about half a teaspoon – of MiO Energy is mixed with eight ounces of water, the resulting beverage also has 60 mg. of caffeine – about the same as a six-ounce cup of coffee,  as well as B vitamins.