Castlemaine launches smallgoods product claiming “no artificial preservatives or additives”
KR Castlemaine has launched a campaign for a pre-packaged ham product with the claim to be “natural”, using new technologies to become the “first Australian pre-packaged ham that is artificially preservative-free”.
This new range of ham is said to be produced using cutting-edge High Pressure Pasteurisation (HPP) technology. The company claims that it “does not use heat”, thereby preserving texture and nutritional value for the product.
HR Castlemaine also says the new technology “uses natural vegetable extracts and refrigeration to ensure freshness without the use of artificial flavors”.
Australian Dietician, Melanie McGrice, stated that “the range is unique in that offers the practicality of pre-packaged ham without compromising nutritional value or taste.”
I thought I should correct the information contained in the above article. It is in fact Hans Smallgoods that was first to market with this product. Hans launched an all natural ingredients product in bulk deli during 2010 and then launched into the sliced retail market during November 2011. The HPP process is used for the Hans sliced pre packs and natural vegetable extracts are also used. So there is nothing unique about the information above!