Kellogg Australia announces 20% salt reduction in Corn Flakes and Rice Bubbles

Posted by AFN Staff Writers on 12th June 2012

Kellogg Australia announced today (Tuesday 12 June 2012) that the company has reduced the salt levels in its Corn Flakes and Rice Bubbles cereal products by 20%, fulfilling its 2010 commitment.

On 22 March 2010, the Reformulation Working Group of the Federal Government’s Food and Health Dialogue secured the agreement of leading manufacturers and retailers to salt-level reduction targets across a variety of bread and breakfast cereals.

For ready‐to‐eat breakfast cereals that exceed 400 milligrams of sodium per 100 grams,

Kellogg’s, Sanitarium, Cereal Partners Worldwide, Woolworths, Coles and ALDI agreed to reduce the sodium content of products by 15% over four years.

Kellogg Australia’s reduction target has been achieved eight months ahead of schedule, with the reformulated cereal due to be fully rolled out by August 2012.

The latest reductions mean that, since 1997, Kellogg’s has reduced salt levels across its portfolio of cereals by up to 59%, a statistic that equates to approximately 276 metric tonnes removed from Australian diets every year.

As a key ingredient in the taste of food products, salt has been removed by Kellogg’s in small amounts over long periods of time to ensure the palates of consumers move with the reductions.

Kellogg’s also confirmed it was on schedule to deliver on its Food and Health Dialogue commitment to reduce sodium by 15% in all Kellogg’s cereals that exceed 400 milligrams of sodium per 100 grams by the end of 2013.

The Food and Health Dialogue membership includes representatives from industry through the Australian Food and Grocery Council (AFGC), the government’s food standards agency Food Standards Australia New Zealand (FSANZ), the health advocacy group National Heart Foundation, the Public Health Association of Australia (PHAA), CSIRO, the Quick Service Restaurant Forum, Queensland Health, and the major retailers.

Earlier this year, Australian Food News reported on recent additions to the Food and Health Dialogue’s salt-reduction initiative. In March 2012, pie manufacturers Homestyle Bake, Mrs Macs, Patties Pies, Peerless Foods and Vili’s joined other major retailers to work collaboratively with the Australian Government to reduce salt in their products.