Kraft creates a “health conscious” peanut butter variant

Posted by AFN Staff Writers on 29th January 2013

Kraft Foods Australia has launched a new specially formulated peanut butter with No Added Sugar or Salt, in a new campaign that declares today “National Peanut Butter Day.”

Created with health conscious consumers in mind, Kraft Foods No Added Sugar or Salt Peanut Butter is made up of 91 per cent lightly roasted peanuts. It contains high quality hi oleic peanuts, which Kraft Foods claim have a fatty acid combination similar to olive oil, with more of the “good fats, essential to a balanced diet.”

Kraft acknowledges that although peanuts are high in fat and energy, they are also nutrient dense, which means there are lots of nutrients per kilojoule. Kraft says that one serving of No Added Sugar or Salt Peanut Butter provides 18g of peanuts, which is just under the recommended handful (30g) of nuts Dietitians advise we should consume most days of the week for good health.

Kraft Foods Nutritionist Jenni Cooper said that peanut butter can be part of an important part of a healthy, balanced eating plan.

“We should all aim to consume a healthy balanced diet, rich in mono-unsaturated fat. Being of plant origin, No Added Sugar or Salt Peanut Butter is naturally cholesterol free and is rich in the good fats, mono-unsaturated fats, which are important for your heart’s wellbeing,” Ms Cooper said.

The new peanut butter variety is now available in supermarkets Australia-wide, alongside the existing Kraft Peanut Butter range.