Low sugar flavoured water for kids launches in Australia

Posted by AFN Staff Writers on 20th May 2013

A new low sugar flavoured water range for children, called Water Buddies, will be available in Australian supermarkets in May 2013.

The beverages, which are produced by New Zealand food manufacturer MMC Tradelink Ltd, will be available in Woolworths stores and New Zealand Natural Ice Cream stores. The expansion into the Australian market will be in part managed by Australian food marketing and distribution company Menora Foods, which said it expected the drinks would also soon be available in IGA supermarkets and stores.

“We are thrilled to have secured the Water Buddies brand for the Australian market,” said Sam Schachna, Assistant Managing Director of Menora Foods. “Retailers are always looking for clever value-driven products to grow their categories. MMC Tradelink Ltd are an innovative family company doing great things for kids and we’re looking forward to a long and successful partnership together,” he said.

MMC Tradelink Ltd said the Australian expansion is the first step towards the Company’s goal of making Water Buddies a global brand.

“Our fast growth into the Australian market is a real game-changer for our business and propels us into a multi-million dollar operation overnight,” said Sian Leonard, Water Buddies Creator and MMC Tradelink Managing Director. “We are grateful to New Zealand and Australian retailers and our distribution partners who have really got behind our vision for healthier beverage choices for kids,” he said.

MMC Tradelink Ltd said it was still it was preparing for more growth and was in negotiations with other large grocery and corporate fuel banners in New Zealand and Australia.