Pie Face launches new sweet pie range

Posted by AFN Staff Writers on 10th February 2014
Pie Face launches new sweet pie range

Australian pie makers Pie Face has launched a new range of sweet mini pies, designed to be eaten during the summer months.

Pie Face said the new range was months in development, and includes three sweet pie flavours: Mango, Raspberry and White Chocolate, and Butterscotch.

The Company said the new range is just a sign of what is to come in 2014, and that it will have a strong focus on new product development.

“We are always looking to update and evolve our current product range,” said Kim Carlon, Senior Marketing Manager for Pie Face. “This year we will be constantly working on bringing new, exciting flavours and products in-store,” she said.

To celebrate the launch of the new range, Pie Face have partnered with Sea Life Sydney Aquarium, offering customers a ‘2 for 1’ voucher to the aquarium’s new ‘Shark Mission’ exhibit with every sweet pie purchase.

Pie Face said the new range of sweet pies is “free of artificial colours and flavours” and is priced at $3.25 each. The range is available in all stores nationally.

Pie Face launched in Sydney in 2003 and now has 87 stores across Australia, the US and NZ, with plans for entry into the Middle East and additional markets in the next 12 to 24 months.