Cheese snacks are winners for Aussie kids

Posted by AFN Staff Writers on 10th March 2014
Cheese snacks are popular with Australian kids

Whether they are to be peeled into strings, shucked from a red wax shell, or unwrapped from a tinfoil segment featuring an overtly jovial French cow, cheese snacks are becoming an increasingly common addition to the trolleys of Australian parents, according to the latest findings from Australian market research organisation Roy Morgan Research.

The popular cheese snacks include cheese sticks, cheese string, and cheese segments.

In the year to September 2013, 17 per cent of Australian parents with children under 16 living at home bought cheese snacks in an average four weeks, compared with just 5 per cent of people without children in the household.

The popularity of cheese snacks had also risen among parents of children of all ages. Those with babies and toddlers at home (aged 0 to 5 years) were still the most likely to buy cheese snacks (20 per cent, up 1 per cent since 2009), followed by those with 6- to 11-year-olds (18 per cent, up 3 per cent). However, the strongest proportional growth was among parents of tween and teens (aged 12 to 16 years), with 14 per cent buying cheese snacks in the year to September 2013, up 4 per cent.

“Cheese snacks are a quick and easy way for parents to boost up their children’s calcium intake — and perhaps keep them quiet until dinnertime,” said Angela Smith, Group Account Manager Consumer Products, Roy Morgan Research. “Although they come in many different forms, it’s evident that cheese snacks are an increasingly common item for parents to keep in the fridge or cupboard,” she said.

Brand growth

Overall, the percentage of parents buying cheese snacks had grown 2 per cent since 2009, with the supermarkets’ home brands and French import Laughing Cow experiencing the strongest proportional growth over the period. Brands such as Babybel, Bega Stringers and Kraft Cheese Sticks remained popular.

“Kraft Cheese Sticks are a winner among parents of children aged 0 to 5 years, while Bega Stringers lead among those with 6- to 11-year-olds, and Laughing Cow is the most common choice for those with children 12 to 16,” Ms Smith said.