Nestea launches new blackcurrant flavoured ice tea

Posted by AFN Staff Writers on 19th March 2014
The new Nestea Blackcurrant flavour

Food and beverage manufacturing giant Nestle’s ice tea brand Nestea has launched a new blackcurrant variant in Australia.

Coca-Cola, which distributes the brand in partnership with Nestle in Australia and other parts of the world, said the Nestea Ice Tea Blackcurrant flavour is a “unique variant” in the Australian ice tea category.

“We’re excited to bring a category first ice tea flavour in Nestea Ice Tea Blackcurrant to Aussie consumers,” said Amanda Schmidohofer, Coca-Cola Marketing Manager Tea and Hydration. “With a tangy, refreshing taste, Nestea Ice Tea Blackcurrant flavour makes for the perfect combination with a light meal, particularly Asian food,” she said.

As part of the launch of the Blackcurrant the entire Nestea Ice Tea range will also receive a packaging makeover, with a new blow fill bottle for the 500mL product size. The launch of the Blackcurrant variation will also be supported by a marketing campaign and sampling program across Victoria, New South Wales and Queensland.

The Nestea Ice Tea Blackcurrant product will be available in convenience and food outlets with a recommended RRP of $3.50.