Grinders Coffee launches new look packaging for its grocery coffee line

Posted by AFN Staff Writers on 16th April 2014
Grinders Coffee's new retail packaging

Grinders Coffee, which claims to be the largest roaster of Certified Fairtrade coffee beans in Australia, has introduced new-look packaging  for its Fairtrade Organic Grocery range.

Grinders Coffee said the new packaging, which has been designed to ‘pop-out’ on the shelf, highlights “the information discerning consumers look for when making their coffee choice”: the strength of the coffee, whether the product is beans or ground, and how the coffee can be used (espresso, plunger etc). The new-look packaging also details the bean origins.

Grinders Coffee is available in three blends, which come in both coffee beans and ground coffee varieties:

  • Rich Espresso: medium, dark roasted, giving a “richness with a strong floral finish, with hints of honey, berry and malt flavours”.

  • Smooth Crema: medium roasted, the Company said the blend “is both smooth and creamy with a malt and honey finish”.

  • Swiss water Decafe: medium roasted, the Company said the blend has “a smooth finish and hints of fruity, floral flavour”

Grinders Coffee said all three blends are suitable for French Press (plunger), espresso or stove-top.

Grinders Fairtrade and Organic Coffee is available in Coles and Woolworths supermarkets, along with most independent supermarkets.