Pauls launches ‘interactive’ yogurt packaging for kids

Posted by AFN Staff Writers on 30th April 2014
Pauls Scooby-Doo yoghurt

Dairy manufacturer Paul’s has launched an “augmented reality” yoghurt packaging along with its new Scooby-Doo yoghurt snack for children.

The ‘interactive’ snack pack features augmented reality technology that brings the packaging’s Scooby-Doo characters to life.

The yoghurt packaging includes a code for parents to assist their children in scanning with a smart phone or tablet, allowing them to download and enjoy a Scooby-Doo activity.

The activities include a game that allows players to take control of the Mystery Machine to help Scooby-Doo and his myth-busting pals on a “spooky snack mission”.

The new snack joins a range of Pauls kids yoghurts, which the Company said all contain full cream milk and acidophilus.

The new yoghurt is available in three flavours: vanilla, strawberry and banana. The product is sold as a 12-pack with four single serve tubs of each flavour.

Pauls Scooby-Doo yoghurt is available now at Coles supermarkets and independent grocery stores nationally, RRP $6.45 per 12 pack.